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  • Writer's pictureMichael Plugge

Toyota and Hopplandslaget: jumping together towards gender equality

Updated: Sep 23, 2023

Exciting sponsor news before the season starts, as one of the world's most prominent brands extends their sponsor deal with the team. And it's their shared values that brings them together.

Silje Opseth is very content with her Toyota (Photo: Fokus Rådgivning)
Silje Opseth is very content with her Toyota (Photo: Fokus Rådgivning)

While autumn has come, and the search for a new helmet sponsor continues, some other exciting sponsor news have been announced. In a press release posted on the team's Facebook account, it has been announced that Toyota have extended their deal until 2025.

"The fact that a player like Toyota wants to be with us in the future is of great importance to us as an organisation"

Sports manager Clas Brede Bråthen is very happy with the extended deal and emphasizes how important it is for the team's goal to become the most important jump nation. "The fact that a player like Toyota wants to be with us in the future is of great importance to us as an organisation," he says in the post.


He adds that one of the team's most important tasks will be to continue to work on a completely equal sport for men and women. Also there's a great focus from the jump branch on contributing to creating a "green shift" in the world of sports.


"We have been very pleased to follow the jumpers as the first national team where women and men are together"

It's these values that bring Hopplandslaget and Toyota together. "We have been very pleased to follow the jumpers as the first national team where women and men are together, and will continue to support equal conditions for both genders. This is in line with Toyota's values," says Toyota Norge's managing director Piotr Pawlak.

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